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From clarity to impact.

Digital AI Social Gaming Format Development

Services

01

Strategy & Structure

Which platform matters. Which audience to reach. What format fits your capabilities. How to structure teams. Then: business cases that clear legal and finance, organizational design that enables speed, regulatory strategy that creates room to operate.

Audience Strategy Platform Selection Format Development AI Integration & Governance Executive Advisory Product-Market Fit Organizational Design Regulatory Strategy Business Model Innovation
02

Execution & Delivery

We build things with you: new platforms, new formats, new ways of operating. Working inside your teams to create what you've never created before, then making sure your people can keep doing it after we're gone.

Platform Expansion Social & Video Strategy Gaming & Immersive Creator Partnerships Team Design & Hiring Change Management Process Design

About

James Reevell

Former BBC Executive Editor · Webby Winner · Media Transformation Fellow

James Reevell is an expert in digital strategy, new technology, and the hardest-to-reach audiences.

He began his career as a journalist, reporting from around the world before moving into digital leadership. He left the BBC as Executive Editor for Youth Audiences, having built and led the teams that took the broadcaster onto every major platform — TikTok, YouTube, Snapchat, Roblox, Fortnite, and Apple Vision Pro. He didn't expect that journey to include a Fortnite rap battle, an election simulation in Roblox, or a classical music Prom — but it did.

At BBC News, he developed the digital video strategy and created Cut Through the Noise for Facebook Watch, reaching tens of millions. As a TV executive, he led the relaunch of BBC Three in 2022, delivering 100% year-on-year audience growth and leading the channel's award-winning digital teams.

His work includes a Roblox experience featuring some of the BBC's most loved shows with over 8 million plays, a first-of-its-kind TikTok talent search that brought in 100+ creators, and two Webby-nominated gaming experiences.

He's fascinated by new technologies and ways of working, leading BBC TV's AI efforts before leaving. A 2025 Media Transformation Fellow at the Poynter Institute, he now advises organisations on platform strategy, audience growth, and digital transformation.

Platform collaborations

Work

BBC Creator Lab with TikTok ▶
BBC Creator Lab with TikTok

A first-of-its-kind partnership with TikTok that changed how the BBC finds talent. Year one brought 100+ creators into the BBC, giving them training and a platform on the UK's biggest broadcaster. Year two raised the stakes: Last Pundit Standing, where the UK's top sport creators competed for a BBC Sport contributor role.

BBC Three
BBC Three TV Relaunch

Led the return of BBC Three to linear TV in 2022, overseeing digital strategy and format innovation across the channel's award-winning teams.

BBC Wonder Chase
BBC Wonder Chase

The BBC's most-played interactive experience, bringing Doctor Who, Match of the Day, and Wallace & Gromit to Roblox. Over 8 million plays and counting.

The Rap Game UK
Fortnite: The Rap Game UK

The first BBC music format built for gaming. A Webby-nominated experience that combined cutting-edge motion capture performance with real gameplay.

Let's talk

Twenty minutes to establish if Fresh Slate can help. No pitch, just clarity.

james@fresh-slate.com