We make your vision real
We make your vision real
Which platform matters. Which audience to reach. What format fits your capabilities. How to structure teams. Then: business cases that clear legal and finance, organizational design that enables speed, regulatory strategy that creates room to operate.
We build things with you: new platforms, new formats, new ways of operating. Working inside your teams to create what you've never created before, then making sure your people can keep doing it after we're gone.
Former BBC Executive Editor ● Webby Winner ● Media Transformation Fellow
James Reevell is a digital strategist and former BBC executive. He advises media organisations, startups and growing businesses on audience growth, platform strategy and AI.
He spent over a decade at the BBC. He started as a journalist, reporting internationally, before moving into digital leadership. He left as Executive Editor for Youth Audiences, responsible for the teams that took the BBC onto TikTok, YouTube, Snapchat, Roblox, Fortnite and Apple Vision Pro. That work produced a Fortnite rap battle, an election simulation in Roblox and a classical music Prom. He also led AI work across BBC Television.
He was part of the leadership team that relaunched BBC Three in 2022. He ran the channel's award-winning digital teams, which doubled its social and digital audience year on year. At BBC News he set the digital video strategy and created Cut Through the Noise, which reached tens of millions on Facebook Watch. His teams' work included a Roblox experience with over 13 million plays, a first-of-its-kind TikTok talent search that brought in more than 100 creators, and two Webby-nominated projects.
In 2025 he founded Fresh Slate Media. He works with broadcasters and news organisations on platform strategy, audience growth and AI adoption. He also works with startups and growing businesses on positioning, growth strategy and entering new markets. He advises at board level and works directly with teams to put the strategy into practice.
He is a 2025 Media Transformation Challenge Fellow at the Poynter Institute.
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A first-of-its-kind partnership that changed how the BBC finds talent, culminating in Last Pundit Standing.
Led the return of BBC Three to linear TV in 2022.
The BBC's most-played interactive experience, bringing Doctor Who, Match of the Day, and Wallace & Gromit to Roblox.
The first BBC music format built for gaming. Motion capture performance meets real gameplay.
Twenty minutes to establish if Fresh Slate can help. No pitch, just clarity.
From clarity to impact.